Understand what Small Business Saturday is and why it is important.
How to prepare for Small Business Saturday and get your business ready.
Conduct a brand audit in prep for the holiday season. A brand audit can include:
Understanding and leveraging your unique value proposition
Developing and honing you brand and market concept
Using authentic storytelling + curated social media strategies to increase reach and revenue
Speaker: Brianne Croteau, Founder of Croteau Creative Strategies, is a consultant with over 15 years experience connecting, engaging, and delivering value to an audience. Brianne believes that understanding your unique, intrinsic value is the key to empowering branding that is both personal and authentic. Brianne holds an MBA with an Entrepreneurship and Small Business Enterprise specialization from Louisiana State University and a double BA in Studio Art & Communications from Loyola University in Maryland.
