Making (Some) Sense of GA4
Google officially rolled out a new version of Google Analytics this year. Beginning this past July, the old Universal Analytics is no longer collecting new data. In its place is the new Google Analytics 4 (GA4).
Some things are easier with GA4, but many things seem harder. And it’s all very different from the prior version.
In this webinar, we’ll learn about some of the key differences and explore some of the best parts about GA4. We’ll also look at some practical things business owners can do (and avoid doing) in order to get value from the new platform.
Bio:
Zack Duncan has a lot of questions about how and why certain things happen. He’s found that data can help in answering some of those questions. Google Analytics is the most ubiquitous tool out there for collecting and analyzing website data, and he spends a good portion of his work time using it to better understand his own site and his clients’ sites.
Zack is the owner of a small digital marketing and analytics training and consulting company called Root and Branch Group. In addition to hands-on work, he spends a lot of his time making training videos for the Root and Branch YouTube channel and writing for https://www.rootandbranchgroup.com/. He spent most of his adult life in Pittsburgh but now lives in Greensboro, NC.
