With the winter holiday season upon us, what does an online ecommerce business owner need to consider to attract and convert visitors into winter holiday shoppers?
In this webinar we will cover:
Holidays and events most celebrated during the winter season in the US
planning for winter holiday online sales
Winter holiday search engine optimization (SEO)
Website aesthetics – setting the seasonal mood by ‘decorating’ your selling platform
Products and services – featuring or highlighting the most winter holiday items
Supply considerations for the winter holidays
Shipping considerations during the winter holidays
Winter holiday sales across various digital and social media platforms – what to consider
retaining your winter holiday shoppers beyond the season
… and maybe we’ll even get into a little winter holiday spirit!
Beatrice Ryan joined the Temple University Small Business Development Center (SBDC) as an eCommerce Consultant in April 2022. She brings eight+ years’ experience as a Philadelphia startup founder, pioneering and launching an eCommerce company at the onset of the delivery economy. Her company and her work have been featured in several issues of Philadelphia Magazine, as well as other digital?zines, blogs, and platforms.?
Her prior work includes small business consulting roles aimed at strengthening the economic viability and vitality of urban neighborhood business district ecosystems, in both Seattle and Philadelphia.?
She holds a bachelor’s degree in Business Administration from the University of Washington (Seattle) – Michael G. Foster School of Business, with concentrations in Entrepreneurship and Finance.?
